Auto: Location Attribution

Objectives:

Drive target households to the advertiser's dealership locations.

Targeting:

Mid-size, non-luxury segment

Execution:
  • Identified mid-side, non-luxury vehicle auto-intenders
  • Target segment identified within DIRECTV subscribers
  • Addressable campaign created
  • Campaign flight: 1 month
  • Control/exposed methodology
  • General population vs. target comparison
  • Location attribution
Result:
  • Significantly more foot traffic to advertiser’s dealerships seen among the target audience compared to the general population
  • There were 19% more dealership visits among the target HHs vs. the unexposed control and a 225% lift over the general population, indicating the strength and accuracy of the targeting
  • The Addressable campaign also drove sales lifts for the auto advertiser’s advertised model and the brand.

Dealer Visitation

+19% Lift

+225% Lift

Sales Lift

+10.3% Lift

+14.9% Lift

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
x

CALL US

1-888-268-3648

EMAIL US

adworks@att.com

LEARN MORE

AT&T AdWorks Media Kit

SOCIAL MEDIA