Insurance

Objectives:

Increase overall brand awareness to generate new customers for the insurance company

Targeting:

Custom CRM list match

Execution:
  • Matched CRM file to DIRECTV subscriber HHs
  • Target segment identified within DIRECTV subscriber
  • Addressable campaign created
  • Campaign flight: 3 weeks
  • Control/exposed methodology
Result:
  • The target group exposed to the ad had an impressive +32% ad recall, +68% unaided brand awareness, and +23% ad awareness lift over the control group
  • Among the target group who recalled seeing the ad, +33% were more likely to visit the website and +70% more likely to call the advertised company compared to those within the target group that did not recall seeing the addressable ad

 

+32% Lift

+68% Lift

+23% Lift

 

+33% Lift

+70% Lift

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
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